The North East Local Enterprise Partnership (North East LEP) is a public, private and education sector partnership serving the areas of County Durham, Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland.
We refreshed the existing visual identity to create a more recognisable and flexible design system which we set out in updated brand guidelines. We created the new design system which allows the development of sub-brands that remain visually connected to the main brand.
As part of the brand development we also created the campaign theme of ‘North East England Works’ - designed to help raise aspirations in the North East and attract inward investment.