Hartlepool and Stockton Safeguarding Children Partnership
Hartlepool and Stockton-on-Tees Safeguarding Children Partnership (HSSCP) have a vision to ensure: “Every child in Hartlepool and Stockton feels safe, secure and is protected from harm; enabling them to reach their full potential.”
The purpose of their campaign is to raise awareness with the general public, communities and families about what neglect is, the signs and indicators to look out for and what to do if you have concerns.
Our approach was to develop a strong, to-the-point and call to action based campaign brand name - “Let’s Talk About Neglect’ - supported by visuals that use a combination of powerful portrait black and white photography and an emotive headline housed in a strong red colour to create an engaging, impactful and memorable awareness campaign.
“We found Twentyseven’s approach was reassuringly considered given the subject matter, and following on from some initial meetings they went onto develop a memorable awareness campaign that was both impactful and sensitive - reflected the brief and hitting the right tone for what is a tough and nuanced topic. The quality of the physical and digital resources produced was excellent.”
