With over 25 years of experience delivering effective business change, Helen came to us seeking a fresh visual identity for a new service that aims to bring her big business IT project know-how to small and medium sized companies.
After a series of informal meetings, workshops and cups of tea with Helen, we chose an illustration-focused identity using metaphors for business consultancy as the basis of the branding. The choice of simple language, bright colours, and friendly design elements supports the idea of "jargon-free" and accessible IT support. The new visual identity was implemented across various marketing materials, a fresh website and animated social media collateral.