Fleming Howden is a business devoted to the baking industry, and is long renowned for sourcing, manufacturing and distributing a wide range of bakery ingredients.
Our approach to updating their brand was to hold a series of brand workshops with staff and associates to fully understand what makes Fleming Howden different. Working with the information gathered from the workshops we developed a clear brand articulation that inspired a strategically driven brand refresh. We developed a striking visual identity that stands out in their marketplace, the overarching line Bake with the Best and a campaign brand We love Craft used to target the smaller bakeries.
Outputs include a website, packaging, literature, exhibition systems, magazine advertising and truck liveries.
Fleming Howden
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for Fleming Howden:
“Twentyseven were critical to Fleming Howden during its rebranding process, they bring creativity in a constructive and supportive way, they are tremendous to work with! Following on from the corporate rebranding work Twentyseven have worked with the FH team to develop extremely exciting branding & website platforms for some key new products, the ongoing day to day support as our requirements evolve has also been excellent!”
