Through its unique support packages and workspaces, the North East BIC has helped over 4,000 people set up businesses since its formation in 1994. It has created 7,500 jobs and provides flexible workspaces for over 1,000 businesses to innovate and grow.
We were approached to update and modernise the brand and visual identity to reflect this dynamic working environment.
Following a series of brand workshops with a wide range of stakeholders including staff, clients and suppliers we developed a brand positioning document that inspired the line The space to build a better business.
We went on to develop a modern and clean visual identity using the idea of intersecting circles to represent the collaborative approach the North East BIC embraces.
North East BIC
“It is a pleasure to be working with the team at Twentyseven. We have been so impressed by their expertise, professionalism and creativity – always listening carefully to our requirements and nothing is ever too much trouble. As a trusted partner, they take the time to understand our business and provide us with strategic support and insight as well as imagination and inspiration!”
