Following our work with Newcastle City Council to develop the Being Well brand, we were asked to develop the ‘Share your care’ campaign. This campaign targeted prospective candidates living in Newcastle who had the right values to be a carer and wanted to start a career in care.
We worked with Newcastle City Council to develop a campaign positioning and tone to engage with local residents. This was done with a consistent headline and a series of evocative illustrations containing small visual references to the Newcastle area.
Share your care
“Working with Twentyseven is a great pleasure, they’re great at getting to the nub of the project and understanding what we are trying to do. Their concepts are always imaginative and engaging.”
