The SURE single-use retractor system is radiolucent, lightweight and precision-built for spinal surgery. This system provides a cheaper and safer alternative to the current reusable instruments.
“I cannot recommend Twentyseven design highly enough. They created the whole SURE brand from scratch and were incredibly methodical, yet creative when it came to understanding the product and what we wanted to achieve. They consistently delivered on time and within budget and always seem to have the flexibility to deliver, not just a brand, but everything that goes with it.”
We developed the naming and branding for the SURE single-use retractor system and went on to produce a range of marketing materials for international trade shows in tandem with the design and development of the website. We developed a brand that reflects the clean and clinical nature of the system and highlights the high-tech and innovative characteristics of the product.