Canny is an all natural flavoured milk range. The milkshakes contains only natural ingredients and are thickened with vegetables.
Twentyseven was approached to develop a brand position and personality for Canny. Following the development of the brand position, Canny decided that 5% of their profits would be donated to the Newcastle Centre for Life. We then developed a package design that reflected Canny’s cheeky nature to help them stand out from the crowd. Now, you can find Canny bottles across the North East of England and further afield. Outlets and cafes stock them as well as Virgin Trains!
Canny’s marketing campaign on social media has been successful and the designs have been well received:
So this is my new favourite thing. Love the packaging! @wearecanny@scienceatlife#milkshake pic.twitter.com/XIzrjCtXPy
“I have complete trust in Twentyseven. Through their energy and creativity, the brand they created perfectly matches the fun and cheeky vision that I had for Canny. I would highly recommend the lads at Twentyseven.”
Liam, Owner of Canny